Thursday, May 27, 2010

Exercise 15: M-commerce: Innovation and mobile devices

1. What is meant by a location based service? Explain using the Web applications found on a late model mobile device?

As Wikipedia (2010) defined, a location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.

LBS service can be used in a different field; it could be in health, work, personal lift, etc. LBS service also involves service to locate a person or object or even track parcel and vehicle. Mobile commerce can be included in LBS when taking the form of coupons or advertising directed based on the current customer location. It can also be used for weather forecasts and location-based games.

These are some of the LBS services used web application in mobile device:

- Locating nearest business like ATM, Park, hospital, restaurant, etc.

- Navigation services like GPS

- Receiving alerts like a SMS notification

- Locating based mobile advertising

- Tracking resource like taxi booking, hotel, rental

- Business directory, weather, traffic service

References

Wikipedia (2010). Location based service. Retrieved from http://en.wikipedia.org/wiki/Location-based_service

2. Describe the purpose of the Open Mobile Alliance Initiative?

According to Wikipedia (2010) describes briefly that Open Mobile Alliance Initiative (OMA) is a standards body which develops open standards for the mobile phone industry.

The OMA is established to grow the market for the entire mobile industry by removing the barries to global user adoption and by ensuring seamless application interoperability while allowing businesses to compete through innovation and differentiation (Palowireless, n.d).

Also following to PaloWireless (n.d), the OMA encourages competition through innovation and differentiation, while ensuring the interoperability of mobile service through the entire value chain. It will include all elements of the wireless value chain and contribute to timely and efficient introduction of service and applications to the market by creating a standards organization.

References

PaloWireless (n.d). The Open Mobile Alliance. Retrieved from http://www.palowireless.com/wap/oma.asp

Wikipedia (2010). Open Mobile Alliance. Retrieved from http://en.wikipedia.org/wiki/Open_Mobile_Alliance

3. What are the main components of a mobile Web services framework?

According to ESA (2004) presented the main components of a mobile Web services framework:

Mobile Server

The Mobile Server is a mobile remote computer; linked to the Internet via an Inmarsat Regional Broadband Global Area Network (RBGAN) User Terminal (UT) The mobile web services are active on this server. The mobile Server could be used as a server or as a client PC and it just accept requests from the Gatekeeper

Gatekeeper

The Gatekeeper is placed on the terrestrial Internet, and acts as the sole gateway to the Mobile Server. It is used to perform authentication and authorization of requests before sending them to the Mobile Server. Moreover, the Gatekeeper store buffered data, so it will enable more economic usage of the satellite link.

RBGAN UT / Thuraya Satellite/ RBGAN SAS

The physical connection between the remote web server and the Gatekeeper is established using a Satellite Access Station, a Telecommunications Satellite and a satellite modem.

GPS / Data Acquisition system / Web cam

The mobile Server is connected to a set of peripherals, such as a GPS device, a web cam or a Data Acquisition system. From these devices, data is collected by the web service.

Application server / Client PC

The Gatekeeper handles requests from clients over the Internet. A client can be a PC with a web browser, or another application using a http Simple Object Application Protocol – SOAP request.

References

ESA (2004). Mobile Web Services Framework Features. Retrieved from http://telecom.esa.int/telecom/www/object/index.cfm?fobjectid=12854

4. Visit an Airline Web site and search information on WAP or SMS or 3G mobile application access to booking airline services. The same services exist in banking. How do both industries compare?

I have visited the Jetstar website and accessed the SMS booking section. This facility allows people to make bookings 24 hours a day with the airline by SMS or a mobile phone. This advantage of this JetSMS technology support user to either book a flight or enquire on a low fare at any time or place with mobile coverage are immense (zdnet, 2004).

The SMS service provided in bank used to many purposes that enhance the security is one of them. For example, I browsed the netbank service in Commonwealths Bank and transfer the money. As I transfer money to new account, a security code will be sent to my mobile via SMS to ensure that I am a holder account.

The service for banking is different from airline booking that that it require more secure service user follow up the regulation properly.

Reference

Zdnet.com.au (2004). Jetstar kicks off SMS booking. Retrieved from http://www.zdnet.com.au/jetstar-kicks-off-sms-booking-139152769.htm

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